Making adtech more human

Spec work.

Lead a team of four copywriters at Temple University for the 2020 National Student Advertising Competition. Developed concepts and wrote copy for the Adobe Experience Cloud for Advertising. Pitched final campaign to panel of industry judges.

SaaS marketing is oversaturated with toothless messages that only speak about the product itself. We decided to stray from the herd and focus on the end user, by showing them how Adobe can help them lead more balanced lives.

Re-learning work-life balance

We created BasicLessons, a series of short parody videos teaching desk jockeys how to do things other than work. Now, they can relearn the basics from the best.

Product push

Connecting the idea behind BasicLessons to the product with a people-first print and social campaign.